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Emily Hiebert, general manager of Wheat Shock Collective, joins the podcast to talk about her role helping Wichita State with name, image and likeness efforts.

We discuss how she is working with Shockers on the community engagement part of NIL and how businesses can work with the collective and the Shockers. We talk about the importance of NIL and how Shocker coaches are explaining its role in building and maintaining their programs.

We also talk about her volleyball days as a Shocker, her favorite story from coach Chris Lamb and her advice for athletes navigating the new world of college athletics.