Wichita State Athletics

Cole Chisholm serves as Associate Athletic Director and Chief Revenue Officer in Wichita State Athletics, where he leads department-wide revenue strategy, ticketing operations, marketing/sales alignment, development integration and sport administration for the women's bowling program.

His work centers on modernizing revenue infrastructure, improving the fan and donor experience and building scalable systems that support sustainable growth across Shocker Athletics.
 
Since joining Wichita State in October 2024, Chisholm has helped advance several first-time and high-impact initiatives, including the modernization of ticketing operations, the launch of online Men’s Basketball season ticket sales and the introduction of reserved seating for softball in alignment with the Wilkins Stadium renovation project. He has also supported the evolution of the annual donor model and engagement strategies to better align giving and benefits across all sports. His team has expanded community access through Vet Tix, and simplified group ticketing processes, efforts that have contributed to increased accessibility and meaningful growth in group attendance.
 
Prior to Wichita State, Chisholm spent almost five years at Arkansas State in various roles, but ultimately culminating in a role as Associate Athletic Director for Revenue Generation, where he supported departmental stability during a period of significant leadership transition and helped drive growth in various efforts of revenue generation. His tenure included the restructuring of premium ticketing and suite agreements, resulting in a transformative single game premium sales and multi-year revenue commitments totaling more than $4 million. His career also includes stops at Missouri, Baylor and the Colorado Springs Sky Sox, where he developed a comprehensive background in ticketing, development and revenue operations.
 
Chisholm is married to his wife, Dr. Jordan Butcher, who is an Assistant Professor in the Hugo Wall School at Wichita State University. They are expecting their first child in spring 2026. They have two dogs, Calvin and Wilson, and enjoy traveling in their free time.