Key NIL Terms to Know

Wichita State Athletics

Events

Name, Image, and Likeness. Commonly referred to as NIL, this refers to the NCAA bylaw that permits intercollegiate student-athletes enrolled at a university or college to earn compensation at market value for the use of the name, image or likeness. More specifically, NIL means anything that reasonably identifies or defines a student athlete with particularity (e.g., first and/or last name; nickname; signature; social media account; or symbol, name, or design; etc.).

NIL Activities. Generally speaking, this means any activity in which student-athletes are compensated in any way for the use of their name, image, likeness, or personal appearance. Common examples include camps/clinics, personal appearances, selling autographs, merchandise sales, and sponsored social media posts.

Professional Services Provider (PSP). This means any individual or entity who provides services to a Student-Athlete regarding the Student-Athlete’s name, image, and likeness including, but not limited to, an Athlete Agent, other agent, tax advisor, marketing consultant, attorney, etc. It does not include any agent that is advising a student-athlete on professional sports opportunities.

Compensation. This means anything of value, monetary or otherwise, including but not limited to cash, gifts, in-kind items of value, social media compensation, payments for licensing or use of publicity rights or other intellectual or intangible property, and any other form of payment or remuneration, except as excluded under this policy. It does not include tuition, room and/or board, books, fees, personal expenses, and/or any other financial aid, benefits, or awards that the institution provides to a student-athlete. It also does not include federal Pell grants and other state and federal grants or scholarships unrelated to, and not awarded because of a student-athlete's participation in intercollegiate athletics or sports competition.